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The two days

Every session ends with work on your own company.

Each session covers one decision, and the lab that follows is where you make it for your business, with the hosts and the other CEOs around the table. By the end of day two, your plan is written.

Pre-work

The work begins before you arrive.

We spend time on your business with you first. How the work flows, where the hours go, which problem you most want solved. The labs are built around the answer.

Pre-work
The rhythm

A session, then a lab, all the way through.

The obvious structure is a day of learning followed by a day of building. We rejected it. By the second morning you would be tired before the useful part began. So the days alternate: you hear something, then you use it on your own business while it is fresh.

Day one Session Lab Session Lab
Day two Session Lab Session Lab
Day one

It opens with proof and ends with a first draft.

MorningOpening session

Businesses that already run on AI

We open with companies, not forecasts. Seeing an AI-run business from the inside changes what the room believes is possible.

Session
MiddaySession, then lab

Where AI makes money in a business like yours

Which parts of a company like yours it changes, and why most AI projects fail. Then the first lab, on your own numbers.

Lab
AfternoonSession, then lab

What to do first

The moves, ranked by how fast each pays back, and the build-or-buy call on each. The second lab writes it into your plan.

Lab
EveningThe room

Dinner with the group

The first evening belongs to the room. A piece of the plan already written, and a table of CEOs who have spent the day on the same problem.

Evening
Day two

The same rhythm, and a finished plan.

MorningSession, then lab

The people who do this work

Who to hire, who to appoint, who to train, and in what order. The lab turns it into your people plan.

Lab
MiddaySession, then lab

Legal, risk, and keeping your data your own

The rules you will run this under, sized to your company rather than a bank's. The lab writes them down.

Lab
AfternoonFinal lab

Your first 90 days

Everything from the two days, sequenced into a plan detailed enough to start on Monday. This is the document you take home.

Lab
CloseLive build

Something built in front of you

We close by building something live, out of the material of the two days. It is the last thing you see, and usually the thing people talk about afterwards.

Finish
The plan
The outcome

What the finished plan covers.

Written in the labs, finished before you leave. A 90-day roadmap in order, the build-or-buy decisions with their reasoning, who to hire and when, the rules you run it under, and your own daily setup so that you use this yourself.

Apply for a seat → Late March 2027 · Near Los Angeles